Google shutting down virtual world ‘Lively’

Lots of people like virtual worlds like Second Life. Turning this into a commercial success is something entirly different. It seems to be tough to turn innovative things into business …

… Once thought to be its answer to virtual worlds like Second Life, Google’s Lively launched this summer to much fanfare.

Lively was Web-based and allowed anyone to set up virtual spaces, such as rooms, that could be embedded onto blogs or Facebook pages.

But the project never picked up much steam.

Now, Google has decided to shut the project down.

"Despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year," Google said on its official blog Wednesday evening. "It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business." …

Source: cNet.com

Peter de Haas
Peter de Haas

Peter wordt gedreven door de grenzeloze mogelijkheden van technologische vooruitgang en heeft meer dan 35 jaar ervaring op het snijvlak van business en IT. Gedurende zijn carrière heeft hij talloze ontwikkelingen zien opkomen en de impact ervan op organisaties en mensen van dichtbij meegemaakt. Met een scherp oog voor het vinden van oplossingen waar anderen obstakels zien, heeft hij zich ontwikkeld tot een vertrouwde expert in digitale transformaties.

Met Designing a Better Workday. als zijn missie helpt Peter individuen, teams en organisaties nieuwe vaardigheden te ontwikkelen en baanbrekende oplossingen te implementeren die werk slimmer, efficiënter en betekenisvoller maken. Zijn inzichten en ervaring maken hem een gewaardeerde bron voor iedereen die technologische trends wil begrijpen en benutten.

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2 reacties

  1. The Livelyzens (Lively users) are coming together to appeal to Google to keep Lively alive.
    Lively is a great platform for interaction as well as creativity. It is easy to use, browser based, embeddable on webpages to bring a 3D experience right on your website. While Lively has been in beta and has limited capability in terms of the objects and avatars available, the Livelyzens have been able to come up with very creative ways to create art from what is available. All this in a “clean” 3D world thanks to Google’s vigilance in getting rid of rooms with inappropriate content. More than anything, Lively has become a place to make friends for life – from all over the world with wonderful people.
    Please visit our website http://livelyzens.com and participate in the Lively Machinima contest we are conducting to show the creative potential of Google Lively. Please also sign our online petition http://livelyzens.com/petition.aspx
    We request netizens to support us in reviving a wonderful 3D world that is a kid friendly and a creative space for art and interaction amongst adults.

  2. The Livelyzens (Lively users) are coming together to appeal to Google to keep Lively alive.
    Lively is a great platform for interaction as well as creativity. It is easy to use, browser based, embeddable on webpages to bring a 3D experience right on your website. While Lively has been in beta and has limited capability in terms of the objects and avatars available, the Livelyzens have been able to come up with very creative ways to create art from what is available. All this in a “clean” 3D world thanks to Google’s vigilance in getting rid of rooms with inappropriate content. More than anything, Lively has become a place to make friends for life – from all over the world with wonderful people.
    Please visit our website http://livelyzens.com and participate in the Lively Machinima contest we are conducting to show the creative potential of Google Lively. Please also sign our online petition http://livelyzens.com/petition.aspx
    We request netizens to support us in reviving a wonderful 3D world that is a kid friendly and a creative space for art and interaction amongst adults.

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