Tag: Market Analysis

Onderzoek KvK naar ‘Smart Industry’ (digitalisering) in Nederland

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De Kamer van Koophandel heeft 2000 ondernemers bevraagd naar hun ervaringen met Smart Industry. Uit het onderzoek volgt dat de sectoren industrie, luchtvaartindustrie, advisering en ICT voorop lopen in kennis en implementatie van Smart Industry ontwikkelingen. In deze technologische sectoren ziet ongeveer 60 % van de ondernemers kansen met Smart Industry. In de niet-technologische sectoren is dit gemiddeld 30 %. De extra omzet die het oplevert blijft tot nu toe beperkt.

Het aantal bedrijven dat de afgelopen 12 maanden nieuwe omzet met toepassingen van Smart Industry heeft gerealiseerd is nog gering. Ongeveer 13 % van de bedrijven geeft aan nieuwe omzet te hebben gerealiseerd. Per sector zijn de verschillen aanzienlijk. In de industrie realiseren 30 % van de bedrijven nieuwe omzet. In de ICT is dit 20 % en de luchtvaartindustrie scoort met 35 % het hoogst met nieuwe omzet. Vooralsnog brengt Smart Industry nog weinig geld in het laatje. Het gaat hierbij meestal om minder dan 10 % nieuwe omzet. Ondernemers zien een aantal belemmeringen om met de Smart Industry ontwikkelingen aan de slag te gaan. Gebrek aan tijd, financiering en kennis in huis worden het meest genoemd.

Bron : KvK.nl

Download het rapport: Panelonderzoek Smart Industry 2015

Millennials (generation Y) en hun relatie met technologie

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Artikel op CMSWire waarin de eisen en wensen van millennials goed worden neergezet. Iets om rekening mee te houden …

The Millennial Generation is Defining the Web Experience

The millennial generation is rebalancing the relationship between the individual and the organization.

The Millennials, also known as Generation Y or the Digital Natives, like to play by their own rules writes Lauren Martin for Elite Daily in September 2014. They are skeptical, particularly about authority and the system. They look to their peers rather than the experts, because they know the experts have been so wrong so many times before. They value freedom, don’t want to conform and expect technology to make their lives faster and easier. They’d prefer to clean a toilet than wait on hold for customer service. Basically, they don’t trust the message. They’ll figure things out for themselves because they’ve got search and social.

According to a 2014 survey on millennials by Aspect Software, over half of them dropped at least one brand in the past twelve months because of poor customer service.

“Millennials are self-reliant and technology dependent, but not necessarily tech savvy, and they expect instant gratification,” said Jason Dorsey, Chief Strategy Officer at The Center for Generational Kinetics. “They don’t just like speed and ease of use, they expect it.”

Lees meer op : CMSWire.com

Deloitte ontwikkelde nog een mooie infographic rondom ditzelfde onderwerp :

PWC: IoT wordt een Multi-triljoen-Dollar Markt per 2020

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PWC heeft recent een rapport gepubliceerd waarin zij aangeven dat de markt rond Internet of Things (IoT) na 2020 een enorme omvang zal hebben.

Zoals je kunt lezen gaat het hierbij (juist) niet alleen om software bedrijven, maar wordt het een industrie op zichzelf en zal alles wat los en vast zit voorzien worden van een of meer censoren :

Companies have embarked on a gradual but massive adoption of  Internet of things (IoT) technology, investing in sensors to collect data, which is then wirelessly sent for further analysis or alerts, according to a survey.

IoT involves hardware, like small devices and wireless networking, as well as software, but sensors are key for extracting data from objects and the environment, said PwC in the survey, released Monday.

“From refrigerators to parking spaces to houses, the IoT is bringing billions of things into the digital fold, which will make the IoT a multi-trillion dollar industry by 2020,” PwC said in an executive summary of the survey.

Twenty percent of companies are investing in IoT sensors, up from 17 percent last year. The survey is based on responses from almost 1,500 company executives.

Fourteen percent of the respondents said sensors are of top strategic importance to their companies in the next three to five years.

Bron : CIO.com

Forester: De Public Cloud Markt groeit exponentieel

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Een nieuw (betaald) rapport van IT analyst Forrester geeft inzicht in nieuwe groeicijfers van de Public Cloud markt. Deze markt zal in 2020 de $191 Miljard dollar bereiken; dit was $ 58 Miljard in 2013 volgens Forrester.

Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will cloud transform these markets? In this research, we project that the public cloud market will reach $191 billion by 2020, from 2013’s total of $58 billion. Cloud applications, at $133 billion in 2020, are leading this growth; cloud platforms will generate $44 billion in revenue by 2020; and cloud business services will come in at $14 billion. Much of this growth is initiated by line of business and marketing and strategy leads, but CIOs and their technology management organizations are increasingly expected to be driving these initiatives. For CIOs, the message is clear: "Shift into the driver seat, or others will."

Bron : Forrester.com

Cloud partners zijn Succesvoller …

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Microsoft heeft IDC gevraagd een onderzoek te doen naar de correlatie tussen het succes van partners en hun focus op het leveren van cloud diensten. Hieronder de management samenvatting en de link naar het volledige rapport :

IDC has worked with Microsoft on understanding profitability and success in the cloud. Insight from IDC’s research reveals the proven potential of leading with the cloud, and provides helpful advice from top-performing partners.

Top Partners Take a Hybrid Approach to Success

Cloud growth is 5X that of the IT industry overall. Though, the reality is that customers
will continue to have on-premise technologies for a long time to come. Top partners take a hybrid approach to success.

Cloud Partners Are The Best Performing Partners

In multiple surveys, cloud-oriented partners significantly outperformed their peers: Higher Revenue/Employee, Higher Gross Profit, Higher Customer Acquisition, and Faster Growth.

Top Partners Tend to Embrace Cloud Trends Early

While cloud contributes to these metrics, it’s clear that top-performing partners have takenon cloud first, incorporating cloud as part of their overall successful business model. Top partners have vision and tend to embrace trends early.

Cloud Can Improve Partner Business Models

Top partners agree that cloud helps open new doors, upsell other software and services, and generally grow revenue. Gross profit has improved for many partners, as they learn how to offer fixed fee engagements with optimized delivery.

There are Still Risks and Obstacles Along the Journey

Cloud partners have had to manage cash flow issues, replace old streams of revenue with new ones, and manage often longer sales cycles. No one is claiming you can sell one cloud offering and prosper.

Invest Now – Target 50% or More of Your Business in the Cloud

Make the journey now to join the successful cloud partners in this study. Aim for 50%
or more of your revenue to be cloud-related. There is no more hesitation in getting on-board.

Bron : IDC / Microssoft cloud study

Van deze studie is ook een mooie infographic gemaakt : IDC Cloud Infrographic

Het KPCB annual Internet Trends report 2013

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Het buro Kleiner Perkins Caufield & Byers heeft recent een zeer uitgebreide presentatie gepubliceerd over de Internet Trends in 2013. Smullen voor iedereen die van statistieken en de snelle ontwikkeling van technologie houdt :

 

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.

We appreciate your feedback regarding our presentations. Click here for details on updates and clarifications to “2013 Internet Trends.”

Bron : Kleiner Perkins Caufield & Byers