The iPhone is a very good example of software + Services. A connected smartphone with a lot (or shoudl I say a huge number of) local applications. Over 50% of the iPhone users use 11+ apps …
The Apple iPhone’s Application Store is considered an innovative step forward in creating a true convergence device. Although mobile apps are not new, from the T-Mobile G1 to the Blackberry Bold, everyone is hopping on the bandwagon.
But are iPhone owners really interested in mobile applications any more than other Smartphone users, or is it just hype? To find out, I looked at some survey data from Compete’s new Smartphone Intelligence product.
Source: Smartphone Intelligence
- Smartphone owners are more likely to bypass applications altogether: 34% of Smartphone owners have not added an application to their phone, versus just 7% of iPhone users.
- iPhone users are more likely to have added a number of different applications to their device: 72% had more than five applications on their phones, compared to only 23% of other Smartphone owners.
Source: The Mobile Application Rush: Is the iPhone Really Leading the Way?
