Huge market opportunity ahead …
A new study from The Radicati Group, Inc. explores an emerging market providing more innovative means to collaborate and share information.
The Radicati Group, Inc.’s latest study, “Business Social Software Market, 2007-2011,” offers an analysis of the market for Business-class Social Software. It divides the market into two segments: Business Social Software Suites, and Business Social Software Specialists. It provides market size, installed base and revenue market share, four-year forecasts, and much more.
The report defines this market as being comprised of technologies that are often referred to as “Web 2.0,” such as wikis, blogs, and social networking, amongst others. While these technologies initially became popular in the consumer sector, vendors such as Microsoft and IBM offer platforms such as Microsoft Office SharePoint Server and IBM Lotus Connections to meet growing demand for these solutions in corporate sectors.
According to the study, their benefits include the ability to provide an interactive platform for collaboration. For example, wikis and blogs give readers the ability to provide feedback and interact with authors, rather than establishing disconnected silos of information.
The Radicati Group forecasts that the overall Business Social Software market is expected to grow from $920 million in 2007, to $3.3 billion in 2011.