Forrester: Personas Drive Microsoft Dynamics UI Design

Persona is a design principle used by Microsoft in most cases for UI design. Forrester interviews Jakob Nielsen on the design of the UI for Microsoft Dynamics:

Microsoft Dynamics Global User Experience Group continues to push the development of better persona-based user interfaces and usability for its Dynamics product line. The team employs contextual analysis, usability labs, and desirability studies to develop role-based personas and corresponding user interfaces (UIs) that are familiar and easy to use. Forrester recently spoke with Jakob Nielsen, principal user experience manager for Microsoft Dynamics, and Craig Dewar, director of community marketing, to uncover details about Microsoft’s efforts to improve the UI of its line-of-business applications.

Source: Personas Drive Microsoft Dynamics UI Design
Author: “Alan E. Webber”
Date Published: Fri, 05 Oct 2007