As with every new technology you need early adopters. I see one of the inhibitors for Web 2.0 in the corporate space being the fact that organsiations define too many guidelines and rules …
… Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing to go to great lengths to use these tools, while others steadfastly refuse to adopt. On the surface it looks like technology marketers have their work cut out for them and will need to convince prospective customers that mass adoption is both possible and valuable. In reality, this situation presents more opportunity than threat, as smart tech marketers will appeal to employees, IT, and line-of-business sponsors each in turn. A well-crafted marketing plan will target each constituency and use its interests to drive value and revenues — regardless of the firm’s initial Web 2.0 adoption level. …
Source: Passionate Employees: The Gateway To Enterprise Web 2.0 Sales
Author: "G. Oliver Young"
Date originally published: Fri, 07 Sep 2007 04:00:00 GMT
