InformationWeek: Vendors Vow To Make Web 2.0 More Useful For Businesses

… It’s all about collaboration, but don’t throw out your Microsoft Office or IBM Lotus system just yet, Google, Zimbra, and SocialText argue.

Web 2.0 can be a very successful enterprise tool, but it’s still too immature to completely replace Microsoft Outlook or IBM’s Lotus Notes, speakers on a Web 2.0 Expo panel said Wednesday.

Asked how they would pitch a CIO or technical officer on their technology, SocialText co-founder and CEO Ross Mayfield, Matthew Glotzbach with Google Enterprise, and Zimbra co-founder and CEO Satish Dharmaraj all noted that their products add a layer of collaboration and a rich end-user experience that younger employees are demanding.

Employees “are wondering if they are violating corporate e-mail policies all the time when they back up their e-mail to Gmail,” Glotzbach said. “But they do it because they know that they will have a larger space to store their e-mail and they can search for messages easier. This is one of the reasons why we started developing Google Docs.” …


Ofcourse this is just a short article on the promise of Web2.0, but why does it have to be so superficial ?

  • Is Web2.0 just about Microsoft Outlook or Lotus Notes ?
  • What “layer of collaboration” do the products of these vendors add ?
  • Is Web2.0 just for these companies and do they really expect Microsoft and IBM to sit and watch how the Googles and SocialTexts of this world do their magic ?

According to the article for example , one of the the main drivers for Web2.0 based email is the size of the mailbox and this has led to the development of GoogleDocs. Personally I think this is very lame reason and by no means justification web2.0 based solution by themselves.

Peter de Haas
Peter de Haas

Peter is gedreven door de eindeloze mogelijkheden die technologische vooruitgang biedt. Met een scherp oog voor het herkennen van oplossingen waar anderen slechts problemen zien, is hij een expert in digitale transformaties. Peter zet zich met volle overgave in om individuen, teams en organisaties te begeleiden bij het ontwikkelen van nieuwe vaardigheden en het implementeren van innovatieve oplossingen.

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