Guy Creese : Google Expands GAPE Sales Footprint with Resellers

Guy Creese tells it like it is. Google is making steps with Google Apps For the Enterprise (GAPE), but the journey is long. The competition is not resting at all … A few clippings from Guy’s post :

…. Today Google announced that it was allowing resellers to sell Google Apps Premier Edition (GAPE). Google is going to sell it to them at a 20% discount ($40/year per user), and then when they sell it to organizations at a markup they can keep the profit. …

… However, in my opinion this does not mean that Google’s sales to enterprises will turn around any time soon. (Google is doing very well selling to SMB’s, but not to large enterprises). This move is like a car manufacturer announcing they have an expanded network of dealers. Umm, OK, but does anyone want to buy the cars? And at the moment the answer is no. …

…. In short, Google’s announcement is a step in the right direction, but it’s one step in a 1,000 mile journey. …

Source: Google Expands GAPE Sales Footprint with Resellers

Peter de Haas
Peter de Haas

Peter is gedreven door de eindeloze mogelijkheden die technologische vooruitgang biedt. Met een scherp oog voor het herkennen van oplossingen waar anderen slechts problemen zien, is hij een expert in digitale transformaties. Peter zet zich met volle overgave in om individuen, teams en organisaties te begeleiden bij het ontwikkelen van nieuwe vaardigheden en het implementeren van innovatieve oplossingen.

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