Games Boost Microsoft’s Search Share

Sure Microsoft still has a long way to go with regards to marketshare of Internet Search. The recent growth in marketshare is related to very creative relations between online games and Search according to the article quoted below.

… No Dumb Clucks: Microsoft Boosts Search Share With Chicken Game

SEATTLE (AP) — Microsoft, long stuck in third place behind Google and Yahoo in the search wars, suddenly boosted its share of the market last month by playing a shrewd game of chicken.

Microsoft Corp.’s search share climbed to 13.2 percent in June, a whopping gain of nearly 3 percentage points over the prior month, according to research group comScore data. The company’s improvement came at the expense of Google Inc. and Yahoo Inc., which both saw share decline more than 1 percent.

But it wasn’t the quality of Microsoft’s search results that encouraged people to type over 300 million more queries into Microsoft search boxes in June.

It was Chicktionary.

The chicken-themed letter scramble puzzle is one of several addictive Live Search Club games designed to introduce Web users to features of Microsoft’s Live Search engine.

When a player enters a word formed from three or more letters displayed by a clucky group of hens, the game automatically triggers a related Web search. A single game of Chicktionary can add 35 or more queries to Microsoft’s monthly total, even if the player isn’t paying attention to the results. …

Source: biz.yahoo.com

Peter de Haas
Peter de Haas

Peter is gedreven door de eindeloze mogelijkheden die technologische vooruitgang biedt. Met een scherp oog voor het herkennen van oplossingen waar anderen slechts problemen zien, is hij een expert in digitale transformaties. Peter zet zich met volle overgave in om individuen, teams en organisaties te begeleiden bij het ontwikkelen van nieuwe vaardigheden en het implementeren van innovatieve oplossingen.

Artikelen: 3817