YouTube Killer in the making ?

Apparently a number of companies, including Microsoft, have joined forces to create a competitive platform against YouTube. Not small companies : “the giant cooperative idea for a “new YouTube” put out there by NBC, NewsCorp, MSN, AOL and Yahoo.”

Emily Riley, analyst at Jupiter Research shared some news on her blog :

YouTube is Dead, Long Live NewCo

… By now, everyone has heard about the giant cooperative idea for a “new YouTube” put out there by NBC, NewsCorp, MSN, AOL and Yahoo. It sounds great; use legitimate video content on some of the most heavily trafficked sites on the web and sell major amounts of video ads against it, for the first time ever. Sure, those are big names, and they have great content, but some issues they will face in generating revenue trouble me. …

YouTube Killer Update

It looks like Advertising.com will be running the ad serving for the NewCo website. This might be the best possible choice. First, new-ishly acquired Lightningcast will be able to handle massive video ad serving already. Second, the sales team at Advertising.com is used to playing nice with publishers who already have an internal team in place. It does give AOL a pretty prominent role in the deal, and will actually give them a reason to drive traffic towards the new site, rather than keep it all on AOL.com.

Peter de Haas
Peter de Haas

Peter is gedreven door de eindeloze mogelijkheden die technologische vooruitgang biedt. Met een scherp oog voor het herkennen van oplossingen waar anderen slechts problemen zien, is hij een expert in digitale transformaties. Peter zet zich met volle overgave in om individuen, teams en organisaties te begeleiden bij het ontwikkelen van nieuwe vaardigheden en het implementeren van innovatieve oplossingen.

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