James Governor: How Gartner competes with IBM. we all do?

James Governor has quite an interseting viewpoint with regards to the role of analysts over on his blog :

This blog from Armadgeddon got me thinking.

It seems to me Gartner will increasingly be competitive with major vendors when it comes to industry mindshare and account control, benchmarking and best practices. It is also going to be hit by open source analysis.

Define the language used to speak about technology deployment and you are on the way to defining the market and its purchasing patterns. There are some signs Microsoft, for one, is becoming less willing to play Gartner’s bucket game, if recent public disavowals around ESB and SOA are anything to go by, which is interesting. …

Read it all at James Governor’s MonkChips