Forrester has produced a new “Wave” for Enterprise CRM suites. Microsoft Dynamics CRM is on the rise in this space :
… Microsoft is trying to exploit its desktop applications strength in large enterprises and promote its now-more-robust business applications to this sector. Buyer interest in Microsoft solutions is high in the SMB market and is growing in the enterprise segment. Enterprise buyers will be attracted to Microsoft Dynamics CRM if they have made a commitment to a Microsoft infrastructure in order to lower their TCO in buying and managing business technologies. Buyers also like Microsoft Dynamics CRM usability and its quick time-to-value compared with traditional CRM applications. The product provides basic capabilities in sales, customer service, and field service but is weaker in marketing and customer data management. Partner channel management and eCommerce capabilities are not offered to any appreciable degree, and there are no industry-specific solution sets….
Link to Microsoft Dynamics CRM Is A Strong Performer In The Enterprise CRM Suites Market
