This is a US centric view but does give a good overview of how people spent their time online …
Time is a limited resource.. As much as we hate to admit it, we each only have 24 hours on any given day to ‘do things’. In December 2006, we had 44,640 minutes to do whatever our hearts desired — be it sleep, eat, watch TV, jump rope, or spend time online.
Since we each have a fixed amount of time in a given day/week/month/lifetime, we all probably (I know I do!) want to spend it wisely. As such, when we are online we tend to spend more time on sites that are worthy of our attention. After all, who wants to waste time? So, the big question is, where DO we spend all our time online? Which websites are more successful in capturing our attention compared to others?
Take a look at the chart below:
