Microsoft preps for ‘The Apprentice’

… Some of the most successful companies in the world appear on Donald Trump’s “Apprentice” TV program, as the real estate mogul likes to point out. But Microsoft Corp. prepped for its role with business savvy that surprised even the people behind the show.

Marketers from the company analyzed ratings from the past two seasons of the program, broken down by week and region, to choose the specific episode on which they wanted their product to appear. They settled on tonight’s show — which begins with only four contestants left, raising the possibility of high ratings. …

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